Salt Creative
About Salt Creative
Why I Care About Product Development
Great products don't happen by accident. They're the result of careful planning, technical expertise, and strong relationships with the right manufacturing partners. I started Salt Creative because I saw too many brands struggling with production issues that could have been avoided with proper guidance from the start.
A Non-Traditional Route is My Strength
Unlike many in this industry, I didn't follow the traditional fashion school path. Instead, I learned by doing—working directly with factories, solving real production problems, and building relationships with manufacturers worldwide. This hands-on experience, combined with my MBA, gives me a unique perspective: I understand both the creative vision and the business realities.
My background means I approach product development differently. I focus on what actually works in production, not just what looks good on paper. I've seen and learned from mistakes so you don't have to.
Education Meets Experience
My MBA taught me to think strategically about business challenges, risk management, and supply chain optimization. But it's my years of hands-on work with factories, sampling processes, and technical specifications that allow me to turn strategy into reality.
This combination means I can help you not just develop great products, but do it in a way that makes business sense—managing costs, timelines, and relationships effectively.
Why Clients Trust Me With Complex Products
- Technical expertise: I understand the intricacies of technical fabrics, construction methods, and quality standards that make or break outdoor and performance products.
- Proven track record: I've successfully guided brands through their first production runs and helped established brands solve quality issues and transition to better manufacturing partners.
- Factory relationships: Years of working with manufacturers globally means I know who to trust for different product types and how to communicate technical requirements effectively.
- Honest guidance: I'll tell you when something isn't feasible or when there's a better approach—even if it means less work for me.
- Risk management: My systematic approach to sampling, quality control, and factory vetting minimizes the risks that cause production nightmares.
Let's Work Together
If you're a brand owner planning your next production run or struggling with your current manufacturing setup, I'd love to hear from you. I work best with brands who value quality, realistic planning, and long-term partnerships over quick fixes.